arts • 27 Jun, 2017
IKEA Ups Its Furniture Game With Celebrity Stylist Collaboration
Furniture meets high fashion
IKEA has collaborated on a new line of furniture with well known Swedish stylist Bea Akerlund, known for her work with Madonna. Beyonce and Lady Gaga.
The giant furniture retailer has recently been branching out to other ventures, such as affordable art and cooking recipes. The Swedish firm is known for its simple, yet creative and stylish products.
Its latest collaboration with Åkerlund, who has worked with A-list celebrities such as Madonna, Beyoncé, and Lady Gaga, is the result of its annual Democratic Design Day, held in Älmhult, Sweden.
The resulting collection, “OMEDELBAR”, offers homeowners a new sense of adventure and boldness. Translated as “immediate”, the firm says it is about “courage and originality”, with each piece open to interpretation by its owner.
IKEA is set to launch OMEDELBAR in March 2018.
Image courtesy of IKEA
Words by Cici Tran