arts • 27 Oct, 2016
Insta Elite @Chachalinh
Hanoian Fashion Designer Will Challenge Your Creativity
The trend amongst insta-files these days is to use your feed as an overlapping, mosaic mood board of sorts. At the ‘elite’ level this involves developing a loose overall or individual narrative by posting multiple grams simultaneously, grams that if viewed alone might not mean much, but when seen as part of the whole, reveal a ‘story’. The results can have you scrolling for hours.
In the case of 25 year-old manga fan @chachalinh, it’s clear she might have some friendly ‘bats in the belfry’’ so to speak, as there’s ALOT going on in the young Hanoian fashion designers crazy little brain, and feed. We love it, because what we get to look at is a quirky, sweet, playful collection of images with Linh herself, her mood and her creative sensibilities always at the centre. At once resembling a magazine cutting board and a cartoon layout, we think her feed is worthy of the ‘elite’ tag if only for the time she takes to present her everyday in an interesting and often humorous way.
Looking forward to the next gram Linh!
How would you describe your Instagram?
I simply want it to resemble bits of stories, each with their own narratives that shape a world which I create.
How did you get into the habit of taking photos and posting on Instagram?
When Instagram first came to Vietnam, I wasn’t interested at all because I’m the kind of person who’s not really into social media. It wasn’t until everyone here started using it more often, like a habit, that I gave it a try. Once I figured out its feed structure, I had the idea of making my Instagram into something that whenever people saw it, would find something interesting whether from the whole feed or a single pic.
How would you define your aesthetic?
It has a sense of freedom, a devil-may-care attitude, youthfulness, and at times a hint of Japanese pop-culture influence.
What are the most important aspects of your Instagram photos?
Creativity and connection I think.
What reaction would you expect from followers of your feed?
I just hope those who follow my Instagram will find it interesting, feel happy and get inspired by it. Or when I’m still unveiling a whole series of pics, get curious and think ‘What she’s gonna do next?’. That for me is super fun.
People use social media to get inspired, others use it to inspire people. Which one is you?
Inspire others, definitely.
What are some of your favorite Instagram accounts to follow?
Since I’m working in fashion, most of the accounts I follow are about fashion, including those of Japanese fashion magazines. Recently I’m hooked with @drop_tokyo, @candy_faketokyo, @ader_error.
How important is Instagram to your work?
Even though I want to be a source of inspiration on Instagram, sometimes I still use it to find inspirations for myself and my work. Apart from that, when I create content for my own feed, I do feel my creativity is challenged and boosted.
How has your aesthetic evolved since beginning until now?
I’m not so sure, more colorful I guess.
Has the aesthetic you created for Instagram changed the way you look at the world?
Not at all. The way I see it is the world helps create my aesthetic.
What can we expect to see on your Instagram in the future?
I don’t have any plans at the moment. I’m still simply doing what I like and enjoying it.
Words by JA
Images Courtesy of Nguyen Thuy Linh