arts • 21 Apr, 2017
Rice Spruiks Vietnam’s Creativity in Dubai
The -ING Creative Festival attracted some big names to the desert
When you’re hot you’re hot. Last weekend Ho Chi Minh City based brand-shop Rice Creative represented Vietnam at Dubai’s -ING Creative Festival. Chatting with the likes of PIXAR Animation Director Andrew Gordon, NASA Visual Strategist Dan Goods - who spoke about ‘Seeing the Unseen’ - and Debbie Millman from the ‘Design Matters’ podcast, Rice co-founder Joshua Breidenbach told AnyArena that all three were “super excited” about Vietnam.
“It was an honor to be asked to speak amongst these sorts of names in Dubai this year,” Joshua said. “My talk was called ‘Discovery and Design’ and was about how being based in Vietnam offers me unprecedented inspiration.” For those unfamiliar, Rice has been around since 2011, and been repeatedly awarded for their work on brands like Marou Chocolate and UNICEF. It’s a blueprint that appears to be working.
Underlining his multi-national team’s desire to put the country “squarely on the map” as a center of creativity, Joshua was proud to promote some of the best of Vietnam to the international audience in attendance. One of those products we love is Soul Archive, who we wrote about at the beginning of last year.
In between speaking, promoting Vietnam’s creative industry and leading a workshop about brand-building, Joshua took some pictures which he shared with us below.
Joshua speaking at the -ING Creative Festival in Dubai
A snippet from his -ING Creative Festival workshop: 'Zines as a brand building tool'
Participants of Joshua's workshop in Dubai
An outdoor courtyard at the -ING Creative Festival
The -ING Creative Festival took place from April 13-15 and is an annual opportunity for the international creative community to come together in Dubai. This year’s event attracted over 1300 attendees, 22 speakers and 55 exhibiting artists from all over the world.
Images courtesy of Joshua Breidenbach
Words by jonaspin