fashion • 12 Apr, 2017
Jeff Koons Re-imagines the Classics for Louis Vuitton
Da Vinci, Van Gogh & Titian among the greats to get the LV treatment
Wait, before you dismiss these bags as a gimmick, or something akin to what you've seen hawked on sheets of tablecloth along the ‘Rue de Tat’ in Paris, think again. You see, to understand art in 2017, is to understand that everything that goes around, must come around - only re-imagined, and way more kitsch.
"By re-presenting these celebrated pieces on Louis Vuitton bags,” writes the French fashion house, “Koons once again invites viewers to consider these works anew, opening the museum to the world and encouraging us to experience the old masters in novel ways."
Jeff Koons has form of course. He’s the artist who got famous making oversized balloon animals, creating gold-leaf deity’s of Michael Jackson and his pet chimp Bubbles, and more recently giving Lady Gaga some similar treatment for the release of her ‘Pop Art’ album. He may well be some form of Andy Warhol incarnate, although they were very much alive at the same time.
In any case, it’s the latest in a long line of collaborations for Louis Vuitton, who we wrote about recently after their co-brand with Supreme at the Men’s AW17 show in Paris. The Jeff Koons Masters Collection, featuring the Speedy, Keepall and Neverfull editions, launch on April 28, replete with a version of the LV logo using Koon's initials, and a homage to his famous inflatable rabbit you'll have to look closely for. The collection is the first in a series of anticipated works with the artist. Watch this space.