fashion • 20 Mar, 2017
Now Open: The New Playground
Redefining fashion forward
Last Friday the fashion syndicate behind fortnightly market The New District opened a new style of retail outlet in the city - one that brings together the talent of forty local designers under one roof. Previously only available every other weekend, The New Playground means Saigon’s hungry fashionistas won't have to wait to get their hands on brands like Six66, Bloomde, UsTheBasic, All About Him or Choker Club, because the mini-mall style location is open every day. Founded by Ryan Son Hoang & Lan Anh Nguyen, we think The New Playground is destination shopping at its finest, with drawcard original designs and handmade items providing shoppers the chance to accessorize to their hearts content.
Showing their love for the new concept at Friday's opening night were social influencers like Chau Bui, Tu Hao, Sun HT, VJ Dustin Phuc Nguyen and blogger An Phuong.
Check out some of our pictures from the event below:
VJ Dustin Phuc Nguyen (right) and Hang Bing Boong
Linh Khieu (left) and Kim Nhung
Ryan Son Hoang (right) - The New District's co-founder, and Quach Y Nhi
Phan Linh and Hang Nguyen
Hang Nguyen (left) and Quach Y Nhi
VJ Dustin Phuc Nguyen
From left: To Chu, Nguyen Duy Minh, Ryan Son Hoang, Tu Hao, Ziggy Nguyen (Bep)
The New Playground's entrance
Words by jonaspin
Photos by Dat Pham, Khoa Nguyen