fashion • 23 Feb, 2017
Runway: Gucci’s Bold Future @ Milan Fashion Week
Alessandro Michele Ponders What To Do With It All…
‘Common Sense Is Not That Common.’
With Ho Ngoc Ha watching on as a guest of the fashion house, Alessandro Michele, creative director and ‘disruptor’ at Gucci since January 2015, has just hosted a dramatic runway at Milan Fashion Week. Pondering the future unseen and working with grafitti artist Coco Capitan, their invite asked the question; ‘What are we going to do with all this future?’ In answer, 120 distinct, sometimes crazy looks by Alessandro and his team, then walked an elaborate set, featuring a pyramid in the middle of a glassed runway, and a rooster weather vane at its peak.
Labeled a ‘post-apocalyptic playground’ by Veronique Hyland for New York Magazine online, the collection definitely lived up to Michele’s press notes that talked about fashion ‘alchemy’. There was something for everyone, and a few things for the very few, with nods back to his early work. This meant plenty of art-deco gowns, parasols, geisha silks, bold uses of pattern and colour and diamond-encrusted boots all thrown into the mix. Despite it's obvious ecleticism, it all appeared to make sense, with the gathered fashion pack agreeing that no one had lost their touch. It was also the brand's first ever men's and women's show.
In the front row were Tom Hiddleston, Alexa Chung, Jared Leto, A$AP Rocky and Florence Welch. The latter two played a part in the show’s invites as well, which doubled as a two-sided vinyl LP - both artists recording prose by William Blake (Florence) and Jane Austen (A$AP Rocky). Talk about exclusive. It’s nice to be friends with Gucci.
Words by jonaspin
Photos: WWD, Vogue, Tommy Ton's Instagram