fashion • 10 Jul, 2017
Saigon’s Fashionistas Attend H&M’s Launch Of New Autumn Winter Collection
Local celebrities’ first look at new catwalk collection
Fashion giant H&M are gearing up for the opening of their first store in Vietnam. And as part of their pre-launch, the Swedish clothing retailer organised an event last Friday 7th July. Of course, our favourite local fashionistas and entertainers were on hand to showcase the label’s new ‘Studio Line Autumn / Winter Collection’.
Unlike H&M’s fast-fashion revolution, their Studio Line is catwalk focused and aims for urban sophistication. Taking inspiration from the creativity and energy of New York City, the collection portrays modern women as feminine and powerful, with graffiti prints and sharp tailored lines evened out by feminine silhouettes.
As Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director, put it “While there are ultra-feminine details, we’ve combined them with street or punk influences for a hard-edged yet sophisticated result”.
The full collection will be released in August, and made available in mid-September. For now, here is a first look at chic collection from the star-studded event.
Quang Dai and Hoang Thuy
Thien Minh and Tim Pham
Huong Ly, Quang Hung and Ngoc Chau
Angela Phuong Trinh and stylist Hoang Ku
Quynh Nhu and Hoang Thuy
Photo: Win, Kim Điền (Kênh 14)
Words by AA