lifestyle • 01 Jun, 2017
Apple Attacks Android In Shady YouTube Ads
Videos mock Google phone to entice switchers
US tech superpower Apple has launched a series of online YouTube adverts that throw some serious shade Android’s way, mocking the Google powered operating system’s performance and security while showing how easy it is to switch-up.
In a direct echo of it’s iconic ‘I’m a Mac, I’m a PC’ campaign - in which Apple employed international comedy stars to rip Microsoft to shreds - the new videos compare ‘your phone’ and ‘iPhone’ in a split screen.
Themes range through performance, speed, security and privacy. For performance and speed, Apple shows glitchy images on the ‘your phone’ side and smooth, fast, seamless movement on the ‘iPhone screen’.
For security a burglar is forced to steal ‘your phone’ after unsuccessful attempts to nab ‘iPhone’, while for privacy a fat, balding cagey looking bloke in a cardigan snoops over the shoulder of the young, good looking, cool guy who is immediately saved as soon as he moves to Apple.
Four ads then address the main message of the campaign: how blissfully easy it is for Android users to switch to Apple. From music and pictures to contacts and apps, the ads claim that switching operators is as simple as moving a man on a piano (erm…?) or jumping six feet into the air (again…?).
See the new ads below:
Words by Rebecca Jones