Legendary French fashion house “Givenchy” launches with an intimate fashion show for HCMC's high society. Located at Rex Hotel, 155 Nguyen Hue Street in Ho Chi Minh City, the new Givenchy store reflects the brand's twenty-first century vision.

The boutique is the first partnership between Art Director Riccardo Tisci and architect Jamie Fobert. The designer insisted the new Givenchy store offer its clients a calm, Zen-like atmosphere in which to experience the luxury brand. Jamie Fobert’s history of designing exhibition spaces for institutions such as the Tate (London) led him to create a space with strong links to the art world.

“I wanted the design to look as much as possible like an art gallery. I want to offer people who walk through the door of the new Givenchy store an original experience, the sense of entering a temple or mystical place”, says art director Tisci.

AnyArena.com

Photos supplied by Givenchy, HCMC

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