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MAGAZINE / LIVING / Gucci Hits the Road
Monday 22 Aug, 2011LIVING
Gucci Hits the Road
Gucci releases limited edition Fiat.jpg)
If you thought the Italian luxury label had come out with every conceivable accessory, think again. Gucci, known for its high-end leather goods and the enduring allure of red-on-green, will turn heads this Fashion’s Night Out (September 8) with two limited-edition cars.
In a bold collaboration with Italian automaker Fiat, Gucci’s creative director Frida Giannini tries her hand at automotive design. The black-and-white Fiat 400 and all-black 500c feature the brand’s classic interlocking GG logo on the wheels, plenty of Guccissima print throughout its leather interior and, of course, the signature green-red-green racing stripe on a retractable roof.
Giannini cites “neo-classic black and white film” as inspiration. Sleek, uncluttered, and ever-so-retro, Fiat by Gucci makes for the perfect FNO mode of transportation: fashionable, inspired, and small enough to zip through traffic on the big night—a blur of red and green.
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