A new form of urban art is popping up in cities throughout the world.  Urban Projection Mapping, as it is known, is the art of creating video displays that make buildings come alive in light, color and motion.  Armed with powerful technology, a handful of enterprising video artists create vivid, visually arresting video displays that are projected on urban architecture. These videos tell stories, form abstract imagery and in some cases, sell products.

Ralph Lauren has joined the projection mapping trend with a series of live 3D video projections in New York and London. The animations were custom tailored to the building they were projected upon. The result, if you haven’t seen projection mapping before, is stunning, even if it is an advertisement.

Check out some other jaw dropping project mapping videos.

Volkswagen factory came alive in the vision of Seeper, to a display rich in color, character and creativity. 

This particular 3D projection was done on two identical, adjacent buildings of Sun Tec City in Singapore. The entire projection consisted of 3D animation, based on the style and video footage of the latest BMW tv commercials developed by Publicis 

A team of visual artists created a 15-minute urban projection called “Yekpare“, a piece of storytelling about the 8,500 year history of the city of Istanbul.  The video is displayed on one of Istanbul’s landmarks, the Haydarpaşa Train Station.  This slow-moving, vivid story is lush with symbolism, telling a story of the city as its culture changed hands from pre-history to the Turkish centerpiece of Istanbul, today. 

Here, Sugarland, Texas celebrated New Year’s Eve 2010 with a projection by Anema.  While the music leaves a bit to be desired, the video certainly does not.  Enjoy the cameos from Tetris and Tron, both of which helped the countdown to the new year in Sugarland.

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