Swatch presents its latest Sports collection for the summer of 2012. Aligning with its previous releases, these watches feature one of the brand’s best selling models, the New Gent, with all-over patterns inspired by various action sports. The Swatch Sports Collection stylishly confirms the iconic Swiss watch and jewellery maker’s long-standing enthusiasm and support for international Action and Extreme sports. Swiss watchmaker, Swatch, opened its doors back in 1983 with an idea to combine top-quality craftsmanship with affordable prices in an effort to fight against the rise of Japanese-made products. Now one of the more dynamic watchmakers today offering unique innovations.

Six striking watches have been designed by members of the Swatch Proteam – the highly skilled riders proudly sponsored by Swatch. These dynamic creations combine the technical excellence and design innovation for which Swatch is world famous, to convey some of the breathtaking energy, spirit and motion associated with the exciting disciplines of snowboarding, surfing and FMX. With highly personal design inspirations behind the Swatch Sports Collection ranging from classic surf films to animal prints, or nature and bikes, the six men and women from the Swatch Proteam collectively prove their design flair and creativity – colorfully expressed through drawing, photography or customizing – are as impressive as their sporting talents.

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