The Creative Mastermind behind Urbanista Le Minh Ngoc (right) with friend

You can never have enough funky little boutiques in your city. We're super duper excited to introduce "Urbanista" the coolest & coziest new addition to Saigon's Fashion-landscape. Set to fill that hole in our trendy hearts that craves everything from Alexa Chung-ish "British cool" looks, to preppy, even nerdy threads and of course good old "NYC street style" pieces. This awesome new store is going to cater for the ready-to-be seen- fashionistas of our fair city. You had us at Alexa Chung.

Urbanista - Room 2, 1st floor, 42Bis Ly Tu Trong, Dist. 1, HCMC

Huong Color (Editor For Elle Vietnam) & Friend

Le Minh Ngoc (owner of Urbanista & Fashion Editor for Elle magazine)

Luis Antonio Torres ( Owner and Designer for Massimo Ferrari Store) & Le Minh Ngoc

A few of our favorite outfits from Urbanista's new lookbook

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